LinkedIn’s New Video Feature: Revolutionizing the Platform with TikTok-like Content

LinkedIn is currently testing a new feature that will allow users to watch short videos, similar to TikTok. These videos will be displayed in the feed and organized in a new tab on the main interface. The platform already includes sections such as ‘Home,’ ‘My network,’ ‘Messages,’ ‘Jobs,’ ‘Notifications,’ and ‘User account settings.’ The new ‘Video’ tab will showcase short vertical videos that users can scroll through.

The strategy director of the McKinney agency, Austin Null, confirmed that LinkedIn is testing this new feature in its mobile application. The platform has acknowledged the growing preference of its users for videos to learn from professionals and experts. Although details about how videos will be selected for users’ feeds have not been disclosed, LinkedIn is focusing on promoting videos as a valuable medium for user engagement.

This feature is currently in the testing phase, and the new ‘Video’ tab will be added to the navigation bar for easy access to short-format videos. In addition to this video feature, LinkedIn has also made significant strides in showcasing job listings and professional content. The platform’s focus on integrating various formats and features aims to enhance user experience and provide valuable resources for job seekers and professionals.

LinkedIn’s move towards incorporating video content is an indication of its commitment to providing its users with relevant and engaging content. This new feature is expected to further enhance user engagement on the platform, making it an even more valuable resource for professionals looking to learn from experts in their field.